Trial Preparation Services

Don’t let the trial be your first run-through.

We can help you understand your jury, your case, and your witnesses in order to design and refine a powerful trial strategy. By testing variables and practicing tactics beforehand, you can avoid being caught by surprise when the verdict is read. By the time you go to trial, you will already have significant insight into how your jury will respond to various themes and angles, pieces of evidence, and witness testimonies.

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    Focus Groups

    Facilitator-led, informal roundtable discussions to test several variables early in the litigation process.

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    Mock Trials

    Replicate the trial process with qualified mock jurors to understand how actual jurors will perceive different elements of the trial.

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Nationwide Service

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In-Person or Virtual

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FOCUS GROUPS

Focus Groups are informal roundtable discussions led by a Decisions Won facilitator. Jurors will have certain facts and evidence presented to them, after which they will discuss their thoughts, opinions, and reactions. Because information is presented in segments, it’s possible to address a number of issues in a single day. 

Great for:

  • Getting juror opinions on broad topics, specific exhibits, and witness testimony.

  • Testing ideas for persuasive trial themes.

  • Analysis of which aspects of the case are relevant to jurors and which are not.

  • Gauging negative components of your case, and crafting strategies for addressing and neutralizing difficult matters.

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MOCK TRIALS

Mock Trials allow us to simulate an actual jury trial, using multiple jury panels over several days, if desired. Counsel presents both sides of the case, and jurors respond to questionnaires after each portion of the presentations. Finally, with the help of a Decisions Won facilitator, jurors go through the deliberation process to determine a verdict, and counsel remotely observe them via Zoom in real time.

Great for:

  • Analysis of how and why the jury or juries arrived at their decision(s).

  • Knowledge of trends in jurors’ evaluation of the case.