Why Decisions Won?
As an attorney, years of studying and practice mean you know the law inside and out. That’s why your clients hire you, to be an expert in the law. But trial outcomes aren’t determined solely by attorneys and judges, or even the law—they’re determined by the people of the jury.
That’s why you need a jury expert on your team. Decisions Won has been studying and learning juries for over 30 years. We’ve worked with hundreds of juries and taken over 300 cases to verdict. We know how juries think and interact, allowing us to formulate a winning trial strategy every time.
And as an independent jury consulting firm, we’ve deliberately kept our team small so that you work directly with us—we never send interns or assistants in our place.
Best of all, our work is backed by our 97% success rate.
Ready to understand your juries better?
Understanding the Jury:
Our Human-Centered Approach
We make it personal.
As a small, independent jury consulting firm, we pride ourselves on our personalized, client-focused attention and care. We’ll work directly with you every step of the way, from trial strategy brainstorming until a verdict is delivered. We are committed to your success.
We go beyond algorithms.
In the age of AI, it’s easy to rely solely on algorithms, data, and statistics. And while they certainly have their place, numbers alone can’t account for or predict the human element. Too often, this human element means that juries surprise courts with verdicts that seem to defy the numbers. Instead, Decisions Won utilizes numbers and data as one of many tools for understanding how people think, react, feel, and, more importantly, what motivates them.
The courtroom is our classroom.
Our decades in the courtroom have taught us more than any book, theory, or classroom could. We know how to identify which jurors are leaders or followers and even if a leader will be a boon or a barrier to your case. We know how to determine which demographics matter to an individual case and which will have no bearing. Most importantly, we’re experts at reading people—body language, tone, facial expression, what’s being said without being said, their motivations, their histories, their values, and more.
Clients Who Trust Decisions Won